The Expired
Arrives after the other forty agents have called.
DoubleCard · both sides handwritten · up to 300 characters
What gets written
Hi [First Name], Your home came off the market and I suspect that was frustrating. Most listings expire over price, photos or timing, and all three are fixable. I'd like to show you what I'd do differently. Call or text and I'll bring a plan, not a pitch. [Your Phone] Kind Regards, [Your Name]
Filled in per recipient from your list. Edit any of it before you order.
Why it works
Every agent phones an expired seller on day one and every one of them says the same thing. A handwritten card that arrives after the noise, names the frustration, and promises a plan instead of a pitch is a different category of contact.
Who it is for
Expired and withdrawn listings. Mail these when the phone calls have stopped.
The list to pull
Expired and withdrawn listings, 2-6 weeks old. Under two weeks and you are still in the phone stampede.
What 500 cards typically returns in realtors
- Cards
- 500
- Responses
- 10
- Cost per lead
- $67.5
- Return
- 31x return
Modelled from Realtors response rates, not a guarantee. Your market, list and offer move all four numbers.
Price
Starter
$1.35
200 to 999 cards
Growth
$1.20
1,000 to 4,999 cards
Volume
$1.10
5,000+ cards
- Handwriting, postage, printing and mailing included
- Per-piece delivery tracking and QR response analytics included
- Address validation on every record before it prints
- No monthly fee
Send The Expired
The message and the card are already chosen. Upload your list, adjust anything you want, and approve the proof.
Use this campaignMinimum 200 cards · $1.35 each to start
Questions
Other campaigns
Just Sold Nearby
Turn one closing into the next three listings.
I just sold a home a few doors from [Property Address]. It went for more than the owners expected, and I still have buyers looking on your street. If you've wondered what yours would bring today, call or text me. I'll run the numbers, no charge.
Before The First Hot Day
Sell the tune-up in April, not the emergency in July.
We look after a few systems on your street. If your AC or furnace is eight years or older, a tune up now costs a fraction of an emergency call in July. We're doing 21 point inspections for neighbors this month. No upsell, just an honest look. Call or text to grab a slot.
Fix It Or Replace It
For neighborhoods where every system is the same age.
Most systems around [City] are hitting 15 years, which is when repair bills start beating replacement math. If yours is getting loud or the bills are climbing, I'll come look and tell you straight. Free, and I won't push anything you don't need.
After The Storm
The insurance window closes quietly.
After the storm we've been repairing roofs around [City]. Hail damage often doesn't leak for a year, which is how people miss the insurance window. I'll get on your roof, take photos and tell you whether there's damage. Free, and I'll say so if there isn't.