5 Solar Installs From 500 Cards. $125,000 Revenue.
Your customer acquisition cost averages $2,580 per install. Google Ads leads run $206-557 each -- up to $1,929 in California. Lead aggregators like EnergySage sell the same lead to 3-5 installers. You're spending more to acquire a customer than most home service companies charge for an entire job.
No monthly fee • Per-piece tracking included • Cancel anytime
Why Direct Mail Works for Solar
Solar has the highest customer acquisition cost of any home service -- $2,580 on average per installed system. Google Ads leads run $206-557 each, and in competitive markets like California, a single lead can cost $1,929. Lead aggregators like EnergySage sell the same lead to multiple installers, turning every prospect into a price war before you've even gotten on the phone.
Direct mail cuts through all of that. A postcard arrives with your company name only. No comparison grid. No 'get 3 quotes' button. When that homeowner calls, they're talking to you and only you.
The targeting opportunities are massive. The federal tax credit (currently 30% ITC) creates natural urgency you can reference. Homeowners who recently replaced their HVAC, bought an EV, or upgraded to a heat pump are showing intent signals that say 'I care about energy costs.' South-facing roofs with minimal shading are your ideal candidates -- and tools like Google's Sunroof API can help you identify them.
At a 2% response rate on 100 cards, your cost per lead is $67.50. With the average residential install at $25,000-40,000, even one closed deal represents a 185x return on your campaign investment. That single install covers your mail marketing budget for years.
The Math That Makes This a No-Brainer
Real numbers for solar businesses, based on industry-average response and close rates.
What Your Postcard Will Say
Every card is personalized with the recipient's name and street. Here's a sample template for solar campaigns.
Hi {{FirstName}} -- a few homeowners on {{Street}} have gone solar in the past year and I wanted to reach out while the 30% federal tax credit is still available. If you've been curious about what it would actually cost (and save) for your house, I can run a free savings estimate based on your roof, your usage, and your utility rates. Takes about 10 minutes, no commitment. Scan below or call me at (555) 000-0000.
Code
Scan to respond instantly
Every Mailbots card includes a unique tracked QR code — so you know exactly which recipients converted.
Personalization variables: {{FirstName}}, {{Street}}, {{City}} are replaced automatically from your recipient list.
You can customize the message, design, and offer when you create your campaign.
Up and Running in 5 Minutes
No design agency. No sales reps. Just upload, customize, and send.
Upload your list
Upload a CSV of homeowners in your solar service area. We validate every address before printing — no wasted cards.
Customize your message
Use our template or paste your own copy. Add your logo, phone number, and QR code destination. We handle design and printing.
Track every response
Per-piece delivery tracking and QR scan analytics show you which cards were delivered and which generated responses — in real time.
Three Formats. One Platform. No Monthly Fee.
Pay per piece. Tracking included on every order. Pick the format that fits your budget and goals.
Highest Response
Budget OptionCompare Your Current Cost Per Lead
Based on 2% response rate for handwritten (industry average) and a conservative estimate for printed. Your solar leads are exclusive -- no other company receives the same inquiry.
Solar Direct Mail — Common Questions
Ready to Send Your First Solar Campaign?
Upload your list, customize your message, and we'll mail 500 tracked postcards for $675. No monthly fee. No contract. Cancel anytime.
Starting at $1.35/card • Tracking included • Ships in 5–7 business days