Before It Floods
Water heaters never fail politely.
DoubleCard · both sides handwritten · up to 300 characters
What gets written
Hi [First Name], Water heaters in homes around here are hitting the age where they fail, and they almost never fail politely. If yours is over ten years old I'll check the anode rod and the pressure valve and tell you how long you've got. Free, takes 15 minutes. [Your Phone] Kind Regards, [Your Name]
Filled in per recipient from your list. Edit any of it before you order.
Why it works
The failure mode is what sells this, because everybody has heard about someone's flooded basement. Naming the anode rod and the pressure valve proves you are a plumber rather than a marketer, and fifteen minutes is a small enough ask to say yes to.
Who it is for
Plumbers mailing established neighborhoods where the original equipment is at end of life.
The list to pull
Homes 10-15 years old, or any neighborhood where you have already replaced two or three heaters.
What 500 cards typically returns in plumbing
- Cards
- 500
- Responses
- 10
- Cost per lead
- $67.5
- Return
- 6x return
Modelled from Plumbing response rates, not a guarantee. Your market, list and offer move all four numbers.
Price
Starter
$1.35
200 to 999 cards
Growth
$1.20
1,000 to 4,999 cards
Volume
$1.10
5,000+ cards
- Handwriting, postage, printing and mailing included
- Per-piece delivery tracking and QR response analytics included
- Address validation on every record before it prints
- No monthly fee
Send Before It Floods
The message and the card are already chosen. Upload your list, adjust anything you want, and approve the proof.
Use this campaignMinimum 200 cards · $1.35 each to start
Questions
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