Why not lead with savings or incentives?

Because every other solar mailer does, and homeowners have learned to discount it. Incentives change and specific savings claims can be wrong by the time the card lands. Do not put a tax or rebate figure on a card without checking current law.

All campaigns

DoubleCardSolar

The Real Number

Wins by refusing to oversell.

DoubleCard · both sides handwritten · up to 300 characters

What gets written

Hi [First Name],

We just finished an install a few streets from
you. I'm not going to promise you free power.
What I will do is pull your actual usage and
show you the real number, including what it
costs you to do nothing. If it doesn't make
sense I'll tell you.

[Your Phone]

Kind Regards,
[Your Name]

Filled in per recipient from your list. Edit any of it before you order.

Why it works

Solar has a credibility problem created by its own marketing. Explicitly refusing the oversold promise is the strongest available differentiator, and offering to talk them out of it is what earns the appointment.

Who it is for

Solar installers mailing around a completed install, in markets tired of solar salespeople.

The list to pull

Owner-occupied homes near a completed install. Match roof orientation and age where your data allows.

What 500 cards typically returns in solar

Cards: 500
Responses: 10
Cost per lead: $67.5
Return: 185x return

Modelled from Solar response rates, not a guarantee. Your market, list and offer move all four numbers.

Price

Starter

$1.35

200 to 999 cards

Growth

$1.20

1,000 to 4,999 cards

Volume

$1.10

5,000+ cards

Handwriting, postage, printing and mailing included
Per-piece delivery tracking and QR response analytics included
Address validation on every record before it prints
No monthly fee

Send The Real Number

The message and the card are already chosen. Upload your list, adjust anything you want, and approve the proof.

Use this campaign

Minimum 200 cards · $1.35 each to start

Questions

Other campaigns

Just Sold Nearby

Turn one closing into the next three listings.

I just sold a home a few doors from [Property Address]. It went for more than the owners expected, and I still have buyers looking on your street. If you've wondered what yours would bring today, call or text me. I'll run the numbers, no charge.

The Expired

Arrives after the other forty agents have called.

Your home came off the market and I suspect that was frustrating. Most listings expire over price, photos or timing, and all three are fixable. I'd like to show you what I'd do differently. Call or text and I'll bring a plan, not a pitch.

Before The First Hot Day

Sell the tune-up in April, not the emergency in July.

We look after a few systems on your street. If your AC or furnace is eight years or older, a tune up now costs a fraction of an emergency call in July. We're doing 21 point inspections for neighbors this month. No upsell, just an honest look. Call or text to grab a slot.

Fix It Or Replace It

For neighborhoods where every system is the same age.

Most systems around [City] are hitting 15 years, which is when repair bills start beating replacement math. If yours is getting loud or the bills are climbing, I'll come look and tell you straight. Free, and I won't push anything you don't need.