Jacksonville, FL
Split test 路 one market, one tracker 路 vs a data-first platform
Handwritten vs a data-first mail platform: the Jacksonville test
3.4x
the callback rate: 0.86% vs 0.25%, logged in the client's own tracker
The setup
- Tyler, 757 Property Solutions ran both vendors through one call-tracked system in the same market and logged every callback in one sheet.
- The platform sent 15,331 unbranded printed pieces. Mailbots sent 5,720 handwritten cards.
- The cells are different sizes and this tracker logged callbacks only, so compare the rates and the cost per lead, never the raw totals.
The numbers
| Mailbots | The platform | |
|---|---|---|
| Pieces mailed | 5,720 | 15,331 |
| Callback rate | 0.86% | 0.25% |
| Callbacks | 49 | 39 |
| Leads | 16 | 9 |
| Appointments | 6 | 3 |
| Cost per lead | $315 | $1,250 |
What happened
On a third of the volume, the handwritten cards produced more callbacks (49 vs 39), more leads (16 vs 9), and twice the appointments (6 vs 3).
Cost per lead is where the piece price argument dies: their cheap pieces cost $1,250 per lead. Ours cost $315.
The same tracker also logged fake-check mailers from another vendor at 0.06% callbacks. The client quit them; his text about why is on our homepage.
A cheap piece that nobody answers is the most expensive mail you can send. One client's tracker, three vendors, one clear answer.
These are real customer-reported numbers from tracked campaign records. One campaign on one list is one campaign: your list and your market decide your results, and nobody honest promises a rate before seeing either.
Run this test on your own list.
Already mailing with someone else? Split-test us against them.