Real customer numbers · modeled, not promised
Put in a budget. See what it could produce.
Our tracked numbers, worst campaign next to the best, compared against printed mail at measured rates.
4,166 handwritten cards at $1.20 each (Growth tier)
This part is on you. Be honest: the deal math uses it.
Tracked campaigns, not a promise: the worst and best columns both happened to real clients.
| Worst tracked0.86% response | Tracked average1.89% response | Best tracked4.39% response | |
|---|---|---|---|
| Expected responses | 36 | 79 | 183 |
| Expected net leadspeople who want to talk | 9.5 | 21 | 48 |
| Cost per net lead | $527 | $240 | $103 |
Same dollars every row. Printed at its $0.674 per-piece rate and the 0.40% our split test measured. Ours at tracked rates.
Printed mail
0.40%response
expect 30 responses → 6.8 real sellers · $730/lead
Mailbots handwritten, average
1.89%response
expect 79 responses → 21 real sellers · $240/lead
Mailbots handwritten, best
4.39%response
expect 183 responses → 48 real sellers · $103/lead
More responses, and a bigger share of them are real sellers. They sell you more cards. You buy better conversations.
Using your $15,000 per deal and 15% close rate, at our tracked average. These two numbers are yours, not ours.
3.1
modeled deals
$1,600
cost per deal
$46,868
modeled gross profit, before your deal costs
Modeled from tracked campaigns, not promised. One test on one list is one test: your list and your market decide your results, and nobody honest promises a rate before seeing either.
Where every number comes from
A rate we cannot source does not go in the calculator.
0.86%
Worst tracked response
The lowest complete campaign in our tracked set: 5,720 pieces from a real client, counting callbacks only. Every projection on this page starts from this number, not from a best case.
1.89%
Tracked average response
Average across 79,313 tracked cards in client campaigns.
4.39%
Best tracked response
The top campaign in the same tracked set.
26.5%
Net leads as a share of responses
Net leads are people who want to talk, not everyone who reacts. Our tracked net-lead rate is about 0.5% against the 1.89% average response.
$0.674
Printed mail cost per piece
A data-first printed-mail competitor's own published blended rate. We use their number so the comparison cannot be accused of lowballing print.
0.40%
Printed response rate
Measured, not claimed: the printed cell of our own 16,434-card Kansas City split test. The industry rule of thumb for printed investor mail is about 0.3%, so this is if anything generous to print.
$1.35 / $1.20 / $1.10
Handwritten cost per card
Our live prices, everything included. The calculator reads them from the same table checkout charges from, so this page cannot drift from reality.
The tracked campaigns behind these rates include two public split tests: handwritten vs printed in Kansas City and handwritten vs handwritten in Tampa.