Nashville, TN
Client campaign 路 12,000 cards 路 Nashville, TN
1.84% in Nashville, one of the most mailed markets in the country
1.84%
tracked response in a market where printed campaigns commonly run under half a percent. His best recorded send reached 2.07%.
The setup
- Nashville is one of the most heavily mailed investor markets in the country. Distressed owners there get mail from somebody almost every week, which is exactly why most mail gets ignored.
- Marian wholesales there and tracked every Mailbots send in a shared KPI sheet: 163 calls and 58 texts across 12,000 cards.
- His cards were DoubleCards: real pen on both sides, his own number on the front.
The numbers
1.84%
tracked response across 12,000 cards
221
responses: 163 calls, 58 texts
2.07%
his best recorded send
$525K+
assignment-fee pipeline he reports from the cards
What happened
On camera he calls Mailbots his leading marketing source and reports a potential half-million-dollar-plus assignment-fee pipeline directly from the postcards.
The Nashville detail is the point of this case study. A response rate means little in an untouched market. Holding 1.84% in a market where every owner already gets investor mail weekly means the card is winning the mailbox, and that is the entire job.
His numbers are client-reported from the KPI sheet we maintain together, and the response range across his recorded sends ran 1.84% to 2.07%.
Saturation is the excuse mailers use. Nashville is as saturated as this industry gets, and a handwritten card still pulled roughly four times what printed mail returns there.
These are real customer-reported numbers from tracked campaign records. One campaign on one list is one campaign: your list and your market decide your results, and nobody honest promises a rate before seeing either.
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