Real customer-reported numbers 路 nothing staged
We publish our numbers. Worst ones included.
Three split tests and the client campaigns behind our averages. Every number traces to a tracker, an order record, or the client's own words. Our tracked floor is 0.86% and it is on this page, because a best case only means something next to the worst one.
The split tests
Same list or same market, head to head, responses tracked per cell.
Kansas City, MO
5.4x
5.4x the response of printed mail
the response rate of the client's own printed card: 2.16% vs 0.40%
Read the full case studyTampa, FL
2.9x
Head-to-head vs our biggest competitor
the inbound texts: 32 vs 11 on identical list halves
Read the full case studyJacksonville, FL
3.4x
3.4x vs a data-first mail platform
the callback rate: 0.86% vs 0.25%, logged in the client's own tracker
Read the full case studyClient campaigns
Single campaigns and long-running accounts, every number as the customer reported it.
Nashville, TN
1.84%
1.84% in the most mailed market in the country
Full case studyMontana
$400,000
Evergreen LLC: $400K reported on one campaign alone
Full case studyNorthern Michigan
3.6%
375 calls from one land drop
Full case studyTested all over the country
Every market in our tracked set, with its campaign size and customer-reported response.
Kansas City, MO
16,434 cards 路 2.16%
Tampa, FL
20,000 cards 路 0.98% vs 0.53%
Jacksonville, FL
5,720 cards 路 0.86% cb
Nashville, TN
12,000 cards 路 1.84%
Northern Michigan
10,341 cards 路 3.6%
Montana
16,150-card campaign + 91,289 lifetime cards
Omaha, NE
8,284 cards 路 2.16%
South Bend, IN
13,664 cards 路 4.39%
Orlando, FL
3,661 cards 路 1.64%
Knoxville, TN
2,038 cards 路 1.03%
Want these numbers modeled on your budget?
The calculator uses the same tracked data, floor included.