Northern Michigan
Client campaign 路 10,341 cards 路 May 2026
375 calls from one 10,341-card land campaign
3.6%
response on 10,341 cards. His text: "made our phone ring 375 times."
The setup
- One order, mailed in May 2026: 10,341 handwritten cards to land owners in northern Michigan.
- Vacant-land owners are the hardest cold audience in real estate mail: absentee, mailed constantly, and rarely emotionally attached to the parcel.
- The client texted us the results himself a few weeks after the drop.
The numbers
375
phone calls from one drop
3.6%
response rate, client-reported
10,341
cards in the campaign
$45,000
potential deal in play at the time of his text
What happened
His message, verbatim: my order on 5/13 for 10,341 cards made our phone ring 375 times. 3.6% response. 1 deal purchased so far. Potentially a $45,000 deal.
This is the most recent large campaign in our tracked set, and it ran at roughly seven times the response of a typical printed land mailer.
One campaign is one campaign. We publish it next to our worst tracked result, 0.86%, because a best case only means something beside the floor.
Ten thousand cards, three hundred seventy-five rings. When the phone is the metric, the handwriting pays for itself.
These are real customer-reported numbers from tracked campaign records. One campaign on one list is one campaign: your list and your market decide your results, and nobody honest promises a rate before seeing either.
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