Tampa, FL
Split test 路 20,000 cards 路 vs our biggest competitor
Handwritten vs. handwritten: the Tampa head-to-head
2.9x
the inbound texts: 32 vs 11 on identical list halves
The setup
- John Gardepe, InvestRite Realty ran the test every handwritten-mail company should be forced to run: 20,000 cards split evenly, 10,000 to each vendor, same market, same weeks.
- The other cell was our biggest competitor: a handwritten note with one written side.
- Ours was the DoubleCard: real pen on both faces.
The numbers
| Mailbots | Their card | |
|---|---|---|
| Response rate | 0.98% | 0.53% |
| Total responses | 98 | 53 |
| Inbound calls | 66 | 42 |
| Inbound texts | 32 | 11 |
| Offers made | 5 | 2 |
What happened
Overall response ran 0.98% to 0.53%, a 1.85x gap, and offers ran 5 to 2.
The split that matters is texts: 32 against 11. People text a person; they don't text a company. A card handwritten on both faces reads as a person before a single word lands, and the text column is where that shows up.
This is our only test against another handwritten vendor, so it is the only place we will claim a vs-handwritten result. One test, honestly reported, beats a page of adjectives.
Two handwritten mailers, one list, ten thousand cards each. Writing both sides nearly doubled total response and tripled the inbound texts.
These are real customer-reported numbers from tracked campaign records. One campaign on one list is one campaign: your list and your market decide your results, and nobody honest promises a rate before seeing either.
Run this test on your own list.
Already mailing with someone else? Split-test us against them.