The Filter Nobody Changes
A recurring plan, sold without the word membership.
DoubleCard 路 both sides handwritten 路 up to 300 characters
What gets written
Hi [First Name], Most systems we open up around [City] are running on a filter nobody has changed since last year, which is what kills compressors early. We run a plan with two visits a year and filters included. Ask me the price before you commit. Call or text. [Your Phone] Kind Regards, [Your Name]
Filled in per recipient from your list. Edit any of it before you order.
Why it works
A maintenance plan is a hard sell because the buyer cannot see what it prevents. Naming the filter makes the neglect concrete and slightly embarrassing, which does more work than any list of plan benefits. Inviting the price question removes the fear of being signed up for something.
Who it is for
HVAC shops building a maintenance base, mailing homes they have already serviced or streets they already run.
The list to pull
Your own past customers first, then homes 10+ years old on the routes you already drive.
What 500 cards typically returns in hvac
- Cards
- 500
- Responses
- 10
- Cost per lead
- $67.5
- Return
- 11x return
Modelled from HVAC response rates, not a guarantee. Your market, list and offer move all four numbers.
Price
Starter
$1.35
200 to 999 cards
Growth
$1.20
1,000 to 4,999 cards
Volume
$1.10
5,000+ cards
- Handwriting, postage, printing and mailing included
- Per-piece delivery tracking and QR response analytics included
- Address validation on every record before it prints
- No monthly fee
No list? We pull it for you, included at the same per-card price.
See pricingSend The Filter Nobody Changes
The message and the card are already chosen. Upload your list, adjust anything you want, and approve the proof.
Use this campaignMinimum 200 cards 路 $1.35 each to start
Questions
Other campaigns
Just Sold Nearby
Turn one closing into the next three listings.
I just sold a home a few doors from [Property Address]. It went for more than the owners expected, and I still have buyers looking on your street. If you've wondered what yours would bring today, call or text me. I'll run the numbers, no charge.
The Expired
Arrives after the other forty agents have called.
Your home came off the market and I suspect that was frustrating. Most listings expire over price, photos or timing, and all three are fixable. I'd like to show you what I'd do differently. Call or text and I'll bring a plan, not a pitch.
Before The First Hot Day
Sell the tune-up in April, not the emergency in July.
We look after a few systems on your street. If your AC or furnace is eight years or older, a tune up now costs a fraction of an emergency call in July. We're doing 21 point inspections for neighbors this month. No upsell, just an honest look. Call or text to grab a slot.
Fix It Or Replace It
For neighborhoods where every system is the same age.
Most systems around [City] are hitting 15 years, which is when repair bills start beating replacement math. If yours is getting loud or the bills are climbing, I'll come look and tell you straight. Free, and I won't push anything you don't need.