Does telling them not to sell cost me deals?

No, because you are not telling them not to sell. You are acknowledging where they probably are today, which is what makes the rest of the card readable.

All campaigns

Vintage PostcardReal Estate

The Anti-Sale

Answers the objection before they think it.

Vintage Postcard · handwritten on the back, vintage art on the front · up to 200 characters

What gets written

Hi [First Name],

You're probably not looking to sell [Property
Address]. If you ever are, I'd like to make you
an offer. Know someone who is? I'd appreciate
the referral.

[Your Phone]

Kind Regards,
[Your Name]

[Property Address]

Filled in per recipient from your list. Edit any of it before you order.

Why it works

Conceding the objection in the first line disarms it. You have said the thing they were about to think, so there is nothing left to argue with. The referral ask gives a non-seller a reason to call at all, and referred leads tend to close better than cold ones.

Who it is for

High-equity owners who have held ten years or more. These people get the most mail and have the highest walls up.

The list to pull

Owned 10+ years, 60%+ equity, no recent listing history. Free and clear is even better.

What 500 cards typically returns in real estate

Cards: 500
Responses: 10
Cost per lead: $67.5
Return: 93x return

Modelled from Real Estate response rates, not a guarantee. Your market, list and offer move all four numbers.

Price

Starter

$1.35

200 to 999 cards

Growth

$1.20

1,000 to 4,999 cards

Volume

$1.10

5,000+ cards

Handwriting, postage, printing and mailing included
Per-piece delivery tracking and QR response analytics included
Address validation on every record before it prints
No monthly fee

Send The Anti-Sale

The message and the card are already chosen. Upload your list, adjust anything you want, and approve the proof.

Use this campaign

Minimum 200 cards · $1.35 each to start

Questions

Other campaigns

The Drive-By

The one that works when nothing else does.

I drove by [Property Address] and didn't know how else to reach you. Would you ever consider selling it? Either way, call or text me.

The Soft Ask

Twenty words. Impossible to skim past.

Quick question about [Property Address]... could you call me when you get a moment?

The Neighbor Play

For the owner who lives three states away.

I was in the neighborhood and noticed [Property Address]. I couldn't tell if it's rented or not. If you'd ever consider selling, call or text me.

The Follow-Up

The second card is where the deals are.

I wrote to you about [Property Address] a few weeks back and wanted to try once more. Still interested if you have a moment. Call or text me.