Is it too vague to get a serious call?

The calls are shorter and more frequent. You do more qualifying on the phone rather than on the card. In a market where owners already ignore investor mail, a reply you have to qualify beats no reply.

All campaigns

Vintage PostcardReal Estate

The Soft Ask

Twenty words. Impossible to skim past.

Vintage Postcard · handwritten on the back, vintage art on the front · up to 200 characters

What gets written

Hi [First Name],

Quick question about [Property Address]... could
you call me when you get a moment?

[Your Phone]

Kind Regards,
[Your Name]

[Property Address]

Filled in per recipient from your list. Edit any of it before you order.

Why it works

It works on curiosity rather than on an offer. The reader cannot tell what the question is, and the only way to close that loop is to call. Because it is short, it does not pattern-match to the other mail in the stack.

Who it is for

Saturated markets where owners already get investor mail every week and have learned the shape of it.

The list to pull

Any owner-occupied or absentee list you have already mailed once with a longer message.

What 500 cards typically returns in real estate

Cards: 500
Responses: 10
Cost per lead: $67.5
Return: 93x return

Modelled from Real Estate response rates, not a guarantee. Your market, list and offer move all four numbers.

Price

Starter

$1.35

200 to 999 cards

Growth

$1.20

1,000 to 4,999 cards

Volume

$1.10

5,000+ cards

Handwriting, postage, printing and mailing included
Per-piece delivery tracking and QR response analytics included
Address validation on every record before it prints
No monthly fee

Send The Soft Ask

The message and the card are already chosen. Upload your list, adjust anything you want, and approve the proof.

Use this campaign

Minimum 200 cards · $1.35 each to start

Questions

Other campaigns

The Drive-By

The one that works when nothing else does.

I drove by [Property Address] and didn't know how else to reach you. Would you ever consider selling it? Either way, call or text me.

The Neighbor Play

For the owner who lives three states away.

I was in the neighborhood and noticed [Property Address]. I couldn't tell if it's rented or not. If you'd ever consider selling, call or text me.

The Follow-Up

The second card is where the deals are.

I wrote to you about [Property Address] a few weeks back and wanted to try once more. Still interested if you have a moment. Call or text me.

The Anti-Sale

Answers the objection before they think it.

You're probably not looking to sell [Property Address]. If you ever are, I'd like to make you an offer. Know someone who is? I'd appreciate the referral.