The Follow-Up
The second card is where the deals are.
Vintage Postcard · handwritten on the back, vintage art on the front · up to 200 characters
What gets written
Hi [First Name], I wrote to you about [Property Address] a few weeks back and wanted to try once more. Still interested if you have a moment. Call or text me. [Your Phone] Kind Regards, [Your Name]
Filled in per recipient from your list. Edit any of it before you order.
Why it works
Even an owner who threw the first card away now believes you have written twice, which reads as persistence rather than as a blast. If you have genuinely closed something nearby, adding a postscript that says so is the strongest line you can put on this card. We leave it out of the default because we cannot know whether it is true for you, and a specific claim that is not true is worse than no claim at all.
Who it is for
A list you mailed three to four weeks ago. Send this to everyone, including the people who did not respond. Only send it to a list you really have mailed before: the card says so in your handwriting.
The list to pull
The exact list from your previous drop. Do not clean out the non-responders; they are the point.
What 500 cards typically returns in real estate
- Cards
- 500
- Responses
- 10
- Cost per lead
- $67.5
- Return
- 93x return
Modelled from Real Estate response rates, not a guarantee. Your market, list and offer move all four numbers.
Price
Starter
$1.35
200 to 999 cards
Growth
$1.20
1,000 to 4,999 cards
Volume
$1.10
5,000+ cards
- Handwriting, postage, printing and mailing included
- Per-piece delivery tracking and QR response analytics included
- Address validation on every record before it prints
- No monthly fee
Send The Follow-Up
The message and the card are already chosen. Upload your list, adjust anything you want, and approve the proof.
Use this campaignMinimum 200 cards · $1.35 each to start
Questions
Other campaigns
The Drive-By
The one that works when nothing else does.
I drove by [Property Address] and didn't know how else to reach you. Would you ever consider selling it? Either way, call or text me.
The Soft Ask
Twenty words. Impossible to skim past.
Quick question about [Property Address]... could you call me when you get a moment?
The Neighbor Play
For the owner who lives three states away.
I was in the neighborhood and noticed [Property Address]. I couldn't tell if it's rented or not. If you'd ever consider selling, call or text me.
The Anti-Sale
Answers the objection before they think it.
You're probably not looking to sell [Property Address]. If you ever are, I'd like to make you an offer. Know someone who is? I'd appreciate the referral.