Will people believe I actually drove by their house?

Yes, because you are naming their address in handwriting. The card does not claim you inspected the property. It says you saw it and could not find another way to reach them, which is true of anyone working from a list.

Should I say what I will pay?

No. A number on a first card gives the owner something to reject before you have spoken. The card only has to earn a phone call.

All campaigns

Vintage PostcardReal Estate

The Drive-By

The one that works when nothing else does.

Vintage Postcard · handwritten on the back, vintage art on the front · up to 200 characters

What gets written

Hi [First Name],

I drove by [Property Address] and didn't know
how else to reach you. Would you ever consider
selling it? Either way, call or text me.

[Your Phone]

Kind Regards,
[Your Name]

[Property Address]

Filled in per recipient from your list. Edit any of it before you order.

Why it works

"I drove by" is specific and believable in a way that "we buy houses" is not. "I didn't know how else to reach you" reads as effort rather than volume. "Either way" removes the pressure, so replying costs the homeowner nothing.

Who it is for

Owner-occupied lists where the person you want lives in the house. This is the first card to send to a list you have never touched.

The list to pull

Owner-occupied, owned 7+ years, 40%+ equity. Skip anything listed in the last 12 months.

What 500 cards typically returns in real estate

Cards: 500
Responses: 10
Cost per lead: $67.5
Return: 93x return

Modelled from Real Estate response rates, not a guarantee. Your market, list and offer move all four numbers.

Price

Starter

$1.35

200 to 999 cards

Growth

$1.20

1,000 to 4,999 cards

Volume

$1.10

5,000+ cards

Handwriting, postage, printing and mailing included
Per-piece delivery tracking and QR response analytics included
Address validation on every record before it prints
No monthly fee

Send The Drive-By

The message and the card are already chosen. Upload your list, adjust anything you want, and approve the proof.

Use this campaign

Minimum 200 cards · $1.35 each to start

Questions

Other campaigns

The Soft Ask

Twenty words. Impossible to skim past.

Quick question about [Property Address]... could you call me when you get a moment?

The Neighbor Play

For the owner who lives three states away.

I was in the neighborhood and noticed [Property Address]. I couldn't tell if it's rented or not. If you'd ever consider selling, call or text me.

The Follow-Up

The second card is where the deals are.

I wrote to you about [Property Address] a few weeks back and wanted to try once more. Still interested if you have a moment. Call or text me.

The Anti-Sale

Answers the objection before they think it.

You're probably not looking to sell [Property Address]. If you ever are, I'd like to make you an offer. Know someone who is? I'd appreciate the referral.