Is probate mail appropriate at all?

Families in probate often need to sell and are relieved to find someone who will handle it simply. What is not appropriate is a hard offer, a deadline, or arriving in the first weeks. Timing and tone are the whole job here.

Should I mention the person who died?

Never. You do not know the relationship and you will get it wrong.

All campaigns

Vintage PostcardReal Estate

The Quiet Offer

For a list where tone matters more than the offer.

Vintage Postcard · handwritten on the back, vintage art on the front · up to 200 characters

What gets written

Hi [First Name],

I work with families handling a property after a
loss. If selling [Property Address] would make
things simpler, I can help. No rush and no
pressure.

[Your Phone]

Kind Regards,
[Your Name]

[Property Address]

Filled in per recipient from your list. Edit any of it before you order.

Why it works

Every other card this family receives will be transactional, and most will be tone deaf. Leading with the situation rather than the offer is the entire reason this one gets a call. The absence of urgency is deliberate.

Who it is for

Probate and inherited-property lists. Send this one or send nothing.

The list to pull

Probate filings 3-9 months old. Skip anything under 90 days; it is too soon and it will read badly.

What 500 cards typically returns in real estate

Cards: 500
Responses: 10
Cost per lead: $67.5
Return: 93x return

Modelled from Real Estate response rates, not a guarantee. Your market, list and offer move all four numbers.

Price

Starter

$1.35

200 to 999 cards

Growth

$1.20

1,000 to 4,999 cards

Volume

$1.10

5,000+ cards

Handwriting, postage, printing and mailing included
Per-piece delivery tracking and QR response analytics included
Address validation on every record before it prints
No monthly fee

Send The Quiet Offer

The message and the card are already chosen. Upload your list, adjust anything you want, and approve the proof.

Use this campaign

Minimum 200 cards · $1.35 each to start

Questions

Other campaigns

The Drive-By

The one that works when nothing else does.

I drove by [Property Address] and didn't know how else to reach you. Would you ever consider selling it? Either way, call or text me.

The Soft Ask

Twenty words. Impossible to skim past.

Quick question about [Property Address]... could you call me when you get a moment?

The Neighbor Play

For the owner who lives three states away.

I was in the neighborhood and noticed [Property Address]. I couldn't tell if it's rented or not. If you'd ever consider selling, call or text me.

The Follow-Up

The second card is where the deals are.

I wrote to you about [Property Address] a few weeks back and wanted to try once more. Still interested if you have a moment. Call or text me.